About IVGUnited Kingdom
British-made e-liquids and prefilled pod kits, sold in over 100 countries
IVG, short for I Vape Great, has spent the better part of a decade doing one thing properly: putting genuinely good flavour into devices people actually want to carry. Founded in 2016 and now sold in more than 100 countries, the brand built its name on e-liquid first and moved into prefilled pod kits second, which is why the flavours in an IVG device taste like they were designed rather than borrowed.
- Founded
- 2016
- Based
- United Kingdom
- Known for
- Prefilled pod kits and nic salt e-liquid
- Nicotine strengths
- 20mg, 10mg and 0mg across most ranges
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What IVG makes
The range splits cleanly in two. On the hardware side sit the prefilled pod kits, a rechargeable device paired with a sealed 2ml pod, which is how a UK-legal product reaches puff counts in the thousands without breaking TPD rules. The Smart Max 10K, Pro 12, 2400, Air 4in1, SAVR and XL35 all work this way, and each has its own pod so restocking means buying liquid rather than another battery. On the e-liquid side sit the nic salt bottles, including the Intense range, mixed at 50/50 for pod kits and MTL starter devices.
Choosing an IVG kit
Start with how long you want between refills. The bigger the puff figure, the larger the refill container feeding the pod, and the less often the kit needs attention. Then pick a strength: 20mg suits recent smokers who need a craving settled quickly, 10mg suits vapers who have already made the switch and want something gentler, and 0mg covers anyone down to the habit alone. Every strength shares the same flavours, so stepping down never costs the taste.
IVG frequently asked questions
Is IVG a British brand?
Is IVG a British brand?
Yes. IVG is a UK brand founded in 2016, and its products are made to UK TPD and TPR requirements for sale here.
What does IVG stand for?
What does IVG stand for?
I Vape Great. The brand is usually written as IVG on packaging and on the devices themselves.
Which IVG kit lasts the longest?
Which IVG kit lasts the longest?
Puff figures rise with the size of the refill container rather than the pod, so the higher-numbered kits such as the XL35 and Smart Max 10K run longest between refills. All of them use a 2ml pod, as UK law requires.
Can IVG pods be refilled with any e-liquid?
Can IVG pods be refilled with any e-liquid?
No. Each IVG kit takes its own prefilled pod or refill container, so restock with the pods made for that device rather than a generic bottle.
Contains nicotine, which is an addictive substance.
For use by adult smokers and vapers aged 18 and over only. Not for use by non-smokers, or by anyone who is pregnant or breastfeeding. Keep out of reach of children and pets. Zero-nicotine products in this range are labelled 0mg.
Written by Muhammad Patel, Content Writer at Vaping World
Muhammad specialises in clear, accurate guides to UK vaping products and nicotine harm-reduction.
Last reviewed: July 2026. Product ranges fact-checked against the manufacturers' official information.